Welcome to Our Brand Guidelines
Our LAND brand is more than just a logo or a tagline—it's the story we tell, the values we hold, and the connection we create with our audience. These guidelines are designed to ensure consistency across all touchpoints while celebrating the unique elements that define who we are.
Our Identity
At the core of the LAND brand is a commitment to: To improve processes, drive innovation, and accelerate industrial decarbonisation and digitalisation with our infrared expertise. Every colour, font, and design choice reflects this purpose, ensuring our message resonates with clarity and authenticity.
Why Brand Guidelines Matter
Our brand guidelines empower everyone—whether you're part of our team, a partner, or a collaborator—to represent us with confidence. They ensure our identity stays unified across mediums and markets, reinforcing trust and recognition with every interaction.
Here's what you’ll find inside the guidelines:
- Logo Usage: Proper applications to protect our visual integrity.
- Colour Palette: A harmonious selection that defines our aesthetic.
- Typography: Fonts that balance readability with personality.
- Imagery: Photography and graphic styles that tell our story.
- Voice & Tone: The way we speak to our audience—professional, approachable, and authentic.
Join Us in Telling Our Story
Whether you're designing marketing materials, crafting a social media post, or simply sharing our brand with the world, this guide is your go-to resource. Together, let's ensure every touchpoint reflects the heart of who we are.
Download the Guidelines here