LAND is pleased to announce the appointment of Mark Robson as Global Product Manager.
Mark joins LAND at an important point in the continued evolution of the product portfolio. His role will focus on shaping global product strategy across the LAND range, supporting long term roadmap development, overseeing lifecycle planning, and working closely with engineering, sales and marketing teams to ensure products continue to meet the real‑world needs of LAND’s customers.
With a strong background in global and regional product management, Mark brings extensive experience in portfolio leadership, commercial ownership and cross‑functional collaboration.
He has held senior product roles with responsibility for complex, multi‑brand portfolios and has worked closely with engineering and manufacturing teams across Europe and Asia. This experience gives him a practical, grounded understanding of how strong product strategy supports both customer outcomes and sustainable business growth.
Mark holds a BEng (Hons) in Mechanical Engineering from the University of Northumbria and completed a 15‑month industrial internship within the oil and gas sector, giving him early exposure to demanding industrial environments. This technical foundation continues to shape his approach to product management today, balancing commercial priorities with a clear focus on performance, reliability and application understanding.
In his role at LAND, Mark will work as part of the existing product leadership team, building on the strong foundations already in place. His appointment supports continuity and knowledge sharing within the business, helping ensure LAND remains well positioned both now and in the years ahead.
James Cross, Director of Marketing at LAND, commented: “Mark brings a rare combination of technical depth and commercial perspective. His experience managing global portfolios and working across disciplines will be a real asset to LAND. This appointment strengthens our product leadership at a critical moment for the business and I am looking forward to seeing the impact Mark will make.”
Join us in congratulating Mark on LinkedIn!